The Oro Therapy Permanent Hair Colour with gold, keratin and Argan provides maximum coverage for all hair. It is non-aggressive, ammonia-free, soft and creamy in texture. It can be used with sensitive scalps, leaving hair brilliantly soft, silky, hydrated and protected. It is long lasting, safe and creates reliable results.\n\n- Microparticles of Gold 24K suspended in a permanent colloidal solution\n- Argan Oil ensures perfect and optimum conveying the pigment inside the hair, leaving it soft and hydrated\n- Keratin strengthens this bond favouring an intense restructuring action during the colour process\n- The absence of ammonia ensures the colloidal gold elevates and enhances the quality of the colour in full respect of the scalp and the hair fibre\n- Lifts up to 1-4+ tone levels\n- Elevated pigment holds for longer lasting colour