With the My First NICI collection parents can purposefully and playfully encourage the development of their baby during the first 36 months of life. Especially in the first months of life, babies learn very quickly when many of their senses are stimulated. This is why the NICI designers have – in developing the My First NICI products – especially paid attention to the fact that the NICI learning toys promote the early childhood development as well as possible. The colourful product line was developed around rabbit Tilli, the lamb Monny, the owl Olof, and a small mouse.